Fuud for Thought

Millions of people struggle to afford healthy, nutritious meals while perfectly good food goes to waste every day. Rising food costs, busy lifestyles, and low cooking confidence leave many families, students, and vulnerable communities relying on expensive takeaways or throwing away ingredients they already have at home.

At the same time, charities, social supermarkets, housing associations, and colleges are under growing pressure to support people with food education, budgeting, and sustainable living. However, many still lack accessible digital tools that help communities save money, reduce waste, and build long-term confidence in the kitchen.

Fuudle helps people save money, reduce waste, and cook with confidence.

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MVP builds

No-code / Low-code rescue

Scalable product development

Case Studies

At Apptly we help take products beyond limitations into scalable solutions.

Rebuilding the Digital Front Door

The church’s website had been quickly assembled without a clear design strategy, resulting in a cluttered and visually overwhelming experience. Busy patterns behind images and content made pages difficult to read, while poor navigation and inconsistent layouts meant important information was hard to find. The site was also managed by an external company, creating delays whenever updates were needed. Without an easy-to-use CMS, the church team struggled to keep content current and relevant. A redesign was needed to create a cleaner, more accessible, and easier-to-manage digital experience for both visitors and the church community.

A scalable website the church could manage independently

Banking at Full Speed

Traditional banking experiences are functional but emotionally disconnected, offering little engagement beyond transactions. Meanwhile, passionate fan communities in sport, racing, and entertainment are highly engaged but lack meaningful ways to connect their interests to everyday finances. This creates a clear gap: users want immersive, personalised experiences tied to what they love, while banks struggle to build loyalty beyond basic rewards. As a result, financial products feel generic and fan engagement remains separate from real-world utility. There is an opportunity to create a dynamic banking experience that blends finance with fandom, content, rewards, and identity in a meaningful way.

A fan-driven banking experience that blends finance with personalised engagement.

Fan-tastic Engagement

Fan communities are more connected and passionate than ever, but many loyalty experiences still feel fragmented and transactional. Fans engage with content, rewards, merchandise, and live experiences across disconnected platforms, creating friction and reducing long-term loyalty. At the same time, brands struggle to build meaningful engagement beyond one-off promotions and generic rewards. This creates an opportunity for a fan engagement platform that combines content, community, and personalised rewards into one connected experience — turning passive audiences into loyal, actively engaged fans.

A unified fan engagement platform that deepens loyalty through connected experiences

Rapid App Re-Design

Scripture Union were operating two legacy Bible reading apps that were outdated, hard to support, and built on ageing technology. Both apps offered very limited functionality, with minimal features and no real sense of interaction or engagement. The experience felt static and text-heavy, with no use of imagery or visual design to bring the content to life. As a result, users found them uninspiring and often disengaging, particularly younger audiences who expect more modern digital experiences. There was a clear need to redesign and rebuild the apps into a more engaging, visually rich, and scalable platform that could support future growth and features.

Two new apps

How we work

Understand the real problem

Design for clarity and scale

Build with the right foundations

Iterate and improve

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Testimonials

Our client feedback is really important to us, have a look at what our clients say about us.

Trusted by teams building real products

Testimonials

The team at Apptly did an outstanding job designing, building, and launching our new church website. They were approachable, professional, and incredibly patient, taking time to understand the heart and vision of our church and the people we hope to reach. The finished website has exceeded our expectations. It is welcoming, easy to navigate, and genuinely reflects who we are as a church. It also includes a section on our church’s history! (Rachel’s Idea!). One of the things we valued most was the practical training and ongoing support they provided for our volunteer team. They explained everything clearly and gave us the confidence to manage and update the website ourselves, which has been a huge benefit. Since launching the site, we have already received encouraging feedback from people who first discovered our church online and then decided to visit in person. That alone has shown us how valuable this project has been. We are extremely grateful to Jamie and Rachel for all their hard work, creativity, and support throughout the process, and we would wholeheartedly recommend them to anyone looking for a professional, personal and reliable service.

Andrew Fitchett

When I first met with Jamie and Rachel, it was immediately clear they understood the product direction. They quickly navigated the challenges of blending financial services with meaningful member engagement creating a polished mobile experience. Their ability made collaboration effortless throughout the project. They showed dedication throughout, consistently delivering beyond expectations with exceptional results. I would strongly recommend them to anyone seeking expertise, reliability, and high-quality execution.

Andrew Mitchell

When we first met Jamie and Rachel, we were pretty disillusioned with tech and developers. What we needed wasn't just people who could build, we needed people who actually cared. From day one, that's exactly what we got. They took the time to understand Fuudle properly, not just the app, but the purpose behind it. Helping people cook with what they already have, save money, and cut down on waste. Then they delivered something we're genuinely proud of. Together we've built something beautiful, a product that is well crafted, thoughtfully designed, and already starting to make a real difference to people's everyday lives. Their flexibility, patience and genuine investment in getting it right has meant everything to us at this stage of the journey. I'm grateful for everything so far and excited about what comes next. I wouldn't hesitate to recommend them.

Martyn Green

When we were introduced to Jamie and Rachel, it was a breath of fresh air. They immediately grasped the complexity of what we were trying to achieve, combining financial services with genuine member engagement, all delivered through a sleek and compelling mobile app. They have a rare ability to translate highly technical concepts into clear, accessible language, making the entire process seamless and collaborative. Their commitment was exceptional. They worked tirelessly to deliver on multiple projects, consistently exceeding expectations, and the end results were outstanding. I would highly recommend their work to anyone looking for true expertise, dedication, and best in class delivery.

Tom Witton

Apptly helped us to imagine what the new version of our app could be, and then went and delivered it. From the user interface right through to the server infrastructure delivering the content and personalisation they gave us more than we hoped for. Support through testing and flexibility to make it the best it could be was the final cherry on a luxury cake. Jamie and Rachel have transformed how we deliver this content, and I can't recommend them enough.

Mark Green

We don’t just build features — we improve what already exists and deliver what it should have been.

What we Improve

Stuck MVP’s

Confusing UX

No-code Limitations

Fragile Builds

What we Deliver

Scalable Systems

AI Solutions

Integrated API’s

Production Apps