Good ideas deserve to be built properly

Built to take products beyond their limits

Product Development

What is Apptly?

Apptly is a product-focused studio that excels in building, fixing, and scaling apps. We help turn ideas, prototypes, and stuck builds into scalable digital products. Furthermore, our approach combines deep technical expertise in AWS and AI with a commitment to sustainable product growth, ensuring that every project is built to handle future scale.

"We don't just write code; we build products that solve real business problems. Our goal is to ensure your technology stack is an asset, not a bottleneck."
— The Apptly Team
Apptly Office Illustration

What makes us Different

We Challenge before we build

Clarity over complexity

No handoffs, no disconnect

Built to last, not just launch

Built on proven delivery

Real projects across web, mobile, and system integrations. Every build follows performance, security, and scalability best practices.

Emmanuel Christian Fellowship
CAVIS
Qorbis
Scripture Union
Fuudle
Zahn
Aussi Logique
Emmanuel Christian Fellowship
CAVIS
Qorbis
Scripture Union
Fuudle
Zahn
Aussi Logique
Emmanuel Christian Fellowship
CAVIS
Qorbis
Scripture Union
Fuudle
Zahn
Aussi Logique
Jamie Williams - Managing Director
Rachel Williams - Creative Director
Managing Director - Jamie Williams
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Creative Director - Rachel Williams

The team behind Apptly

Supported by a network of trusted specialists

Trusted by teams building real products

Testimonials

Andrew Fitchett

The team at Apptly did an outstanding job designing, building, and launching our new church website. They were approachable, professional, and incredibly patient, taking time to understand the heart and vision of our church and the people we hope to reach. The finished website has exceeded our expectations. It is welcoming, easy to navigate, and genuinely reflects who we are as a church. It also includes a section on our church’s history! (Rachel’s Idea!). One of the things we valued most was the practical training and ongoing support they provided for our volunteer team. They explained everything clearly and gave us the confidence to manage and update the website ourselves, which has been a huge benefit. Since launching the site, we have already received encouraging feedback from people who first discovered our church online and then decided to visit in person. That alone has shown us how valuable this project has been. We are extremely grateful to Jamie and Rachel for all their hard work, creativity, and support throughout the process, and we would wholeheartedly recommend them to anyone looking for a professional, personal and reliable service.

Andrew Fitchett

Andrew Mitchell

When I first met with Jamie and Rachel, it was immediately clear they understood the product direction. They quickly navigated the challenges of blending financial services with meaningful member engagement creating a polished mobile experience. Their ability made collaboration effortless throughout the project. They showed dedication throughout, consistently delivering beyond expectations with exceptional results. I would strongly recommend them to anyone seeking expertise, reliability, and high-quality execution.

Andrew Mitchell

Martyn Green

When we first met Jamie and Rachel, we were pretty disillusioned with tech and developers. What we needed wasn't just people who could build, we needed people who actually cared. From day one, that's exactly what we got. They took the time to understand Fuudle properly, not just the app, but the purpose behind it. Helping people cook with what they already have, save money, and cut down on waste. Then they delivered something we're genuinely proud of. Together we've built something beautiful, a product that is well crafted, thoughtfully designed, and already starting to make a real difference to people's everyday lives. Their flexibility, patience and genuine investment in getting it right has meant everything to us at this stage of the journey. I'm grateful for everything so far and excited about what comes next. I wouldn't hesitate to recommend them.

Martyn Green

Tom Witton

When we were introduced to Jamie and Rachel, it was a breath of fresh air. They immediately grasped the complexity of what we were trying to achieve, combining financial services with genuine member engagement, all delivered through a sleek and compelling mobile app. They have a rare ability to translate highly technical concepts into clear, accessible language, making the entire process seamless and collaborative. Their commitment was exceptional. They worked tirelessly to deliver on multiple projects, consistently exceeding expectations, and the end results were outstanding. I would highly recommend their work to anyone looking for true expertise, dedication, and best in class delivery.

Tom Witton

Mark Green

Apptly helped us to imagine what the new version of our app could be, and then went and delivered it. From the user interface right through to the server infrastructure delivering the content and personalisation they gave us more than we hoped for. Support through testing and flexibility to make it the best it could be was the final cherry on a luxury cake. Jamie and Rachel have transformed how we deliver this content, and I can't recommend them enough.

Mark Green

FAQ’s